Chems Latreche 🇫🇷

2 minutes read

What if I told you that I started a new professional career at the age of 36 as a mother of 3 children? At that time, no one believed in me. Here is my Phi story.

I used to be a business owner with my husband and we had a network of beauty and tanning salons. But then I decided it was time for a new career. I enrolled in my first permanent makeup training in 2016 and failed. But I didn't give up.

After several months of searching and waiting, I found out about Phi Academy and Branko Babic. From that moment, my life changed forever.

Chems' early work and her improvement over the years

Chems' early work and her improvement over the years

I learned and improved quickly as a Student at Phi Academy. After becoming a PhiBrows Artist, I went to Bosnia to train with Grand Master Megy Hodzic. I was proud to be the first French Student who came to work with her. In 2017, I became a Royal Artist.

I continued my training in Italy, where I went to learn the PhiContour technique from Grand Masters Thorsten and Kirsten.

Chems and one of her Students

Chems and one of her Students

Soon, I started organizing the first trainings for the Phi Academy (PhiBrows, PhiShading, PhiRemoval, NanoRemoval, and PhiContour in France). All these workshops were a great real success!

Chems with one of her group of Students

Chems with one of her group of Students

In 2019, I became a PhiBrows Master in France and started training Students all over France. I really wanted to succeed in the beauty industry, so I became PowderBrows, NanoRemoval and PhiBright Microneedling Master in 2020.

I also opened a training school, Chems Academy, that organizes and trains the official Phi Academy techniques. In 2021, I officially introduced the PhiShading technique in France and became PhiShading Master in France.

Today, I have more than 300 PhiBrows Artists all over France. I would especially like to thank Branko Babic for his generosity and for making Phi Academy evolve so much. I am also very grateful for the support I had from my husband who was always there for me and my family.

Chems and Branko Babic

Chems and Branko Babic

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